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Movies & TV

04th May 2023

The best viral movie website has just mysteriously returned

Simon Kelly

Cloverfield (2008)

Some thing has found us.

Ahead of the Cloverfield sequel, the viral website for the fictional drink brand Slusho – which was part of the original film’s marketing – is officially back up and running this week.

In 2007, ahead of the release of J.J Abrams’ sci-fi monster flick, a website for Slusho appeared and included an interactive game. Though not directly related to the movie, it was part of a large and mysterious viral marketing campaign around the movie at the time.

Announced in 2018 by J.J. Abrams and officially confirmed in January 2021, the fourth Cloverfield film will be a direct sequel to the original found-footage monster movie.

Cloverfield sequel - Slusho wesbite

There are very few details known about it so far, however it’s been confirmed Cloverfield 2 (probably not the official title) will not be filmed in a found-footage style like the 2008 original. I Came By director Babak Anvari will helm the sequel, with Joe Barton (The Ritual, The Lazarus Project) penning the script.

The first Cloverfield teaser was released without the film’s title and simply gave the release date 1-18-08. This led to huge speculation about the film and its marketing, which included mysterious website and character names. The film is often praised for how it approached audiences, giving absolutely nothing away apart from a date and the name of the director, creating a buzz which simply doesn’t exist anymore.

The 2008 film, directed by The Batman‘s Matt Reeves, subsequently spawned an interconnected franchise which includes the extremely tense and brilliant 10 Cloverfield Lane starring John Goodman, and the ultimately disappointing Cloverfield Paradox.

On the Slusho website, there doesn’t seem to be any obvious clues or hints about the plot of the upcoming sequel so far. Users are prompted to mix flavours (which include Blueberry Zoom, Chocolate Rage, Mikan, Nashi, Banana Anime, and Strawberry Tasty) and create their own flavour.

However, we’re sure that internet sleuths will find something that may link to the upcoming sequel. There will also surely be more viral marketing heading our way as an announcement now seems imminent. Let’s hope it’s as weird and mystifying as the original.

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