This news hasn't gone down too well online.
Just under a week ago, we shared the news that the billionaire owner of Fulham FC was launching a wrestling company to compete with WWE.
And while many companies have attempted to compete with the WWE in the past, and while all have failed, All Elite Wrestling seems to have made its mark before having even put an event on yet.
At a Smackdown Live event on Tuesday night in Jacksonville, Florida, WWE fans who were wearing AEW t-shirts were not allowed entry into the venue.
According to sources at Pro Wrestling Sheet, a pair of fans wearing AEW shirts were prevented from buying tickets and entering the building from security, saying they would not be allowed to enter unless they changed shirts.
A video has also emerged on Twitter of a fan at the event who is very clearly told by a security member that the reason he was not allowed in was due to the AWE shirt, but that they had changed their minds.
https://twitter.com/thagreenlizad/status/1082792463813787648
Journalist Sean Ross was present at the event, and reported that those wearing AEW merchandise were not allowed to buy tickets to the event.
https://twitter.com/SeanRossSapp/status/1082783738625429505
As controversial an incident as this has been in the world of wrestling, it has also increased the already buzzing excitement that was surrounding AEW's first event.
