Social media influencers agreed to promote poison in Blindboy's new BBC series 2 months ago

Social media influencers agreed to promote poison in Blindboy's new BBC series

This is the world we live in.

Growing up, a responsible adult may have told you 'not to believe everything you hear'. As an impressionable youngster, you probably used the phrase repeatedly for many weeks, often incorrectly, but safe in the knowledge that you, and only you, would not believe everything you heard.

It seems as though living in the digital age, we'd do well to remember what we were told growing up, especially when it comes to social media.

An investigation on Blindboy Boatclub's new show on BBC Three, Blindboy Undestroys the World, found that three high profile instagram influencers were willing to promote a poisonous cyanide drink.

The fake drink - called Cyanora - included the ingredient hydrogen cyanide, a chemical that was used in gas chambers by Nazi Germany during the holocaust.

The trio of influencers agreed to promote the product without first trying it to their large audience, and filmed clips promoting the drink, even mentioning the ingredient "hydrogen cyanide" in the clips.

More information on the investigation can be read here.

The influencers were filmed undercover as part of the investigation by Blindboy's show into whether celebrities actually use the products they're paid to promote on social media.

Blinboy Undestroys the World is now streaming on BBC iPlayer.

Main image via BBC