If you haven't noticed, Hollywood has seemingly discovered a new genre. Flamin' Hot, Air, Tetris and Blackberry are all examples of a growing trend involving stories about products or industry.
This week, we've got two more trailers to add to the list and, to be honest, they both look great. For those who might disagree with the focus on capitalism, there's no question that the new trailer for Dumb Money may just be the tonic we're all looking for in this recently saturated genre.
Paul Dano stars as Keith Gill, the real life cult hero and known investing expert on the Reddit page r/wallstreetbets. The film follows the incredible story of Gill's analysis of Gamestop stock, which created a short squeeze that led to huge financial consequences for large hedge fund companies.
With a brilliant cast including Seth Rogan, Pete Davidson, Nick Offerman, Sebastian Stan and America Ferrera, Dumb Money looks like a sweary, gag-filled comedy that could be a real surprise hit this year, landing in cinemas on October 20.
The Beanie Bubble
Another addition to the product-focused genre is upcoming Apple TV+ entry The Beanie Bubble.
The film tells the story of Beanie Baby creator Ty Warner and his rise to the top of the hugely-popular stuffed animal craze of the 90's. A totally unrecognizable Zach Galifianakis stars as the man himself, with Succession's Sarah Snook and Elizabeth Banks rounding out the supporting cast.
Co-directed by Futurama writer Kristin Gore and her husband, OK Go frontman Damian Kulash, The Beanie Bubble trailer promises board room drama, steamy affairs and a whole lot of stuffed teddies. We can't wait. Releasing on Apple TV+ on July 21.
Drive-Away Dolls
Looking for a fresh start, two friends take a road trip to Tallahassee, however the car their driving has a secret that may get them into a whole load of trouble.
Directed and written by Ethan Coen alongside his wife Tricia Cooke, this comedy crime caper stars Margaret Qualley, Geraldine Viswanathan, Beanie Feldstein, Colman Domingo, Pedro Pascal, Bill Camp, and Matt Damon. It looks like an absolute romp and its queer focus certainly gives a refreshing take on the genre.
Drive-Away Dolls lands in Irish cinemas on September 22.
Challengers
Zendaya stars in this raunchy comedy drama about a Grand Slam tennis champion who signs up to compete in a tournament against the former lover of his wife and coach.
With Josh O'Connor and Mike Faist making up the awkward love triangle, this Luca Guadagnino flick looks a far cry from his last film, Bones and All. Coming September 15.
Priscilla
Move over Austin Butler, there's a new Elvis in town. Priscilla centres on the life of Priscilla Presley and her relationship with the King of Rock ‘n Roll.
Directed by Sofia Coppola, the biographical film is based on Presley’s 1985 memoir 'Elvis and Me' and stars Cailee Spaeny as Priscilla, with Euphria's Jacob Elordi as Elvis.
It will be interesting to see how the flick lines up with Baz Luhrman's glitzy 2022 biopic and how it deals with the controversial relationship between the two, which began when Priscilla was just a teenager.
Priscilla lands in cinemas in October.
The Deepest Breath
From Irish director Laura McGann comes this incredible-looking documentary about the intermingling stories of champion Italian freediver Alessia Zecchini and Irish adventurer turned expert safety diver Stephen Keenan and the dangerous sport they dedicate their lives to.
The documentary lands on Irish Netflix on July 14.
